EFFECTIVE WRITING

The written word at its best remains a powerful marketing tool for professionals, no matter what the medium: a hard copy client letter or printed brochure, advertisement, the basis of a video, vidcast or audio media release script, blog or as web content.

Training objective

This session takes professionals back to the core principles of effective writing: understand your audience, message, medium and communication objectives.

Topics covered

Writing to deliver clear professional advice and the right outcome, report writing, the steps in planning written communications, do’s and don’t’s.

Format

This 2h session includes practical exercises and workshopping activities and is suitable for up to 25 participants.

To learn more or request a costed proposal email training@fenton.com.au