MEDIA

The media is a powerful communication channel and an important stakeholder in its own right for many organisations. So learning how to work with the media is an essential skill for senior management and communications staff.

Training objective

This session provides a theoretical basis for strategic media engagement, as well as practical skills and rehearsal opportunities to develop and deliver key messages for print, radio and TV interviews.

Topics covered

How media fits with reputation management, how news is constructed, key message development, and tips and techniques for dealing with journalists. We film and critique each participant’s performance.

Format

A four-hour session with 4-5 participants or six-hour session with up to 8 participants.

To learn more or request a costed proposal email training@fenton.com.au