Accounting Professional and Ethical Standards Board

Fenton Communications was engaged at the beginning of 2008 to develop a communications strategy for the Accounting Professional and Ethical Standards Board (the APESB). The APESB is the independent organisation responsible for setting the code of ethics and professional standards by which members of the three professional accounting bodies must abide.

The Board recently appointed Fentons to implement the strategy on an ongoing basis over 12 months. We are currently working with the APESB to:

  • Leverage the APESB’ relationships with key stakeholders to raise awareness of professional and ethical issues for accountants

  • Enhance the APESB website

  • Develop media background materials and media protocols

  • Utilise strategic media relations to build the organisation’s profile.


 The APESB also engaged Fentons to design and project manage its 2007-08 Annual Report. We have also successfully worked with the APESB on ad hoc media opportunities around standards development.

www.apesb.org.au

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