We all know that video is ‘the medium that moves with the times’ – an effective communication tool that brings word, sound and image together to tell richer, more compelling stories. Showreels were originally short videotapes that showed examples of an actor or director’s work. Today, showreels reflect the diversity…

In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders. Yarra Ranges Council produce a plan every four years at the beginning of the electoral term, with an Annual Report,…

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who…

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be…

When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. The…

F-words is a place on our blog where we share opinions on topics we care about. The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I…

Women’s Health Victoria recently launched Counterpart, the new name and visual brand for their cancer support service, formerly known as BreaCan. Counterpart connects, supports and informs women with breast or a gynaecological cancer to live well. The new name and tagline ‘Counterpart – Women supporting women with cancer’ was developed…

Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed. While many might lament the…

Thought leadership is a term that’s been overused to the point that our eyes may glaze over when we hear it, but we shouldn’t write it off yet. These days, stakeholders are increasingly looking to corporate leaders and business to have a strong position on issues that matter to the…