Blog

Feb 2018

A hand-drawn celebration of community culture

In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders.

Feb 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement.

Jan 2018

From flowers in a crisis to practical help

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who has spent the better part of 20 years as a psychologist supporting people in crisis.

Jan 2018

Our top tips for evaluating a social campaign

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be overlooked, especially if timing and budgets are tight

Dec 2017

New but familiar: a brand comes of age

When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession

Sep 2017

Playing on the public mind

The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I need a holiday on a tropical beach; a glowing sign suspended above a shop window claims I won’t find better dumplings; spray-painted nicknames and slogans jostle for space on a laneway wall.