Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

Jul 2017

Creating a brand that cares

Women’s Health Victoria recently launched Counterpart, the new name and visual brand for their cancer support service, formerly known as BreaCan.

May 2017

Literally a ‘day’ every day

Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed.

Apr 2017

Thoughts to live by

Thought leadership is a term that’s been overused to the point that our eyes may glaze over when we hear it, but we shouldn’t write it off yet. These days, stakeholders are increasingly looking to corporate leaders and business to have a strong position on issues that matter to the community

Apr 2017

The changing face of chemistry

We recently finalised our designs for the newly branded and renamed Chemistry Australia, the national peak body representing members of the Australian chemistry industry.

Mar 2017

Building up women in construction

A career in the construction industry is not one that many young women are encouraged to dream of. On this International Women’s Day, we take a look at stories of women working for construction giant and long-time Fenton client, Probuild. These women exemplify what it means to #BeBoldForChange – they challenge stereotypes and redefine what it takes to build a career in the construction industry.

Mar 2017

Information served with a smile

When it comes to consuming information we’ve never been so hungry, or so overfed. This voracity is matched only by the creativity of the packaging. For example what would you call what you’re reading now – a post, an article, a feature, a commentary, an essay or a story? What kind of mental container would you put it in?