Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

22 November 2019

Guardians of public transport etiquette

Manspreading. Oversharing. Staring. Coffee-breath yawns. All are acceptable at home and often perpetrated in workplaces, but in the taut, increasingly crowded confines of a train we experience these kinds of behaviours far more intensely. As cities grow more dense, culturally diverse and more congested, demand for public transport will continue…

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14 November 2019

Networking your way into PR

We recently joined the team at Agency Iceberg for their first Mentor Speed Dating event. ‘Dating’ our way through a room full of upcoming communications graduates and aspiring professionals, we were reminded of the importance of networking skills in an industry that thrives on building and managing relationships. With exams…

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16 August 2019

The word ‘audit’ needn’t be scary

Much like an annual check-up at your GP, communications audits can be daunting, especially if communicating well is low on your organisation’s priority list. And that’s just the point of an audit – to highlight good practices that can be amplified, and figure out ways to address shortcomings. And like that…

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31 May 2019

Communicating in the post-truth era

The importance of trust in building and maintaining relationships is nothing new – nor is the accelerated decline in public levels of trust in business, institutions and government we’ve seen during the past decade. What is new is the ushering in of the ‘post-truth’ era and the new challenges this…

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18 April 2019

Corporate Social Response: the new CSR

Fenton recently hosted Hailey Cavill-Jaspers of Cavill + Co for the launch of her new book – Talking the Walk® 2. For more than 20 years, Hailey has advised numerous corporates on CSR and Social Good strategy, partnerships and communication. In that time, she has built 50 cause-corporate partnerships that…

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8 March 2019

Why we need more women’s voices in the media

Research from the Women’s Leadership Institute of Australia, which analysed more than 6,000 articles across six major Australian newsprint publications, found that just 21 per cent of sources quoted were female, with women accounting for 13 per cent of sources in business articles, 14 per cent in finance and 20…

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15 August 2018

Food brands and trust (always read the label)

Last week we saw widespread media coverage of one of Australia’s best-loved food brands, for all the wrong reasons. Milo, a high-sugar chocolate-based powder, and a flagship Nestle brand, won Choice magazine’s dreaded Shonky award and was accused of ‘health-washing’ because its 4.5 health star rating was deemed intentionally misleading….

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16 February 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

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30 January 2018

From flowers in a crisis to practical help

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who…

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17 January 2018

Our top tips for evaluating a social campaign

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be…

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