Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

15 August 2018

Food brands and trust (always read the label)

Last week we saw widespread media coverage of one of Australia’s best-loved food brands, for all the wrong reasons. Milo, a high-sugar chocolate-based powder, and a flagship Nestle brand, won Choice magazine’s dreaded Shonky award and was accused of ‘health-washing’ because its 4.5 health star rating was deemed intentionally misleading….

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16 February 2018

Personas: reading the crowd at work

Ever since the Persona was first documented in Alan Cooper’s 1998 book The Inmates Are Running the Asylum, it has become a staple in the world of interaction design – and more recently in workplace communication and engagement. What would Cynthia do? Personas were developed as a way of understanding…

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30 January 2018

From flowers in a crisis to practical help

Big things often start as little ideas. It just takes people and companies to believe in them. We’re proud to have helped launch and grow Gather My Crew, a special online support network for people experiencing a crisis. The idea for the network was developed by Dr Susan Palmer, who…

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17 January 2018

Our top tips for evaluating a social campaign

In 2018 it’s difficult to imagine a successful marketing campaign that doesn’t have social media elements. But how do we know if our social campaign is contributing to business goals and giving us a good return on investment? While evaluation is key to answering this complex question, it can be…

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13 September 2017

Playing on the public mind

F-words is a place on our blog where we share opinions on topics we care about. The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I…

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25 May 2017

Literally a ‘day’ every day

Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed. While many might lament the…

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20 April 2017

Thoughts to live by

Thought leadership is a term that’s been overused to the point that our eyes may glaze over when we hear it, but we shouldn’t write it off yet. These days, stakeholders are increasingly looking to corporate leaders and business to have a strong position on issues that matter to the…

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8 March 2017

Building up women in construction

A career in the construction industry is not one that many young women are encouraged to dream of. On this International Women’s Day, we take a look at stories of women working for construction giant and long-time Fenton client, Probuild. These women exemplify what it means to #BeBoldForChange – they…

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2 March 2017

Information served with a smile

When it comes to consuming information we’ve never been so hungry, or so overfed. This voracity is matched only by the creativity of the packaging. For example what would you call what you’re reading now – a post, an article, a feature, a commentary, an essay or a story? What…

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23 December 2016

The rising tide of gender equality

Last month, I attended Breakthrough, a two-day conference held by the Victorian Women’s Trust exploring issues of gender equality. This was the largest gender equality conference in Australia’s history with more than 100 speakers, and it delivered big ideas, leading thinkers and passionate change-makers, as promised. Breakthrough highlighted women’s collective…

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