Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

13 September 2017

Playing on the public mind

F-words is a place on our blog where we share opinions on topics we care about. The messages presented to us as we move through public spaces have traditionally conformed to certain semiotic norms and clearly demarcated spaces. A revolving tram shelter ad from a travel agent tells me I…

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25 May 2017

Literally a ‘day’ every day

Many years ago, on an unremarkable Tuesday, I read a tweet: Happy Banana Pancake Day! Yum, I thought. Odd, but yum. I mentioned the tweet to a colleague and her response stuck with me ever since. ‘There is literally a day every day,’ she sighed. While many might lament the…

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20 April 2017

Thoughts to live by

Thought leadership is a term that’s been overused to the point that our eyes may glaze over when we hear it, but we shouldn’t write it off yet. These days, stakeholders are increasingly looking to corporate leaders and business to have a strong position on issues that matter to the…

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8 March 2017

Building up women in construction

A career in the construction industry is not one that many young women are encouraged to dream of. On this International Women’s Day, we take a look at stories of women working for construction giant and long-time Fenton client, Probuild. These women exemplify what it means to #BeBoldForChange – they…

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2 March 2017

Information served with a smile

When it comes to consuming information we’ve never been so hungry, or so overfed. This voracity is matched only by the creativity of the packaging. For example what would you call what you’re reading now – a post, an article, a feature, a commentary, an essay or a story? What…

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23 December 2016

The rising tide of gender equality

Last month, I attended Breakthrough, a two-day conference held by the Victorian Women’s Trust exploring issues of gender equality. This was the largest gender equality conference in Australia’s history with more than 100 speakers, and it delivered big ideas, leading thinkers and passionate change-makers, as promised. Breakthrough highlighted women’s collective…

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7 December 2016

What’s in a name?

Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…

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8 November 2016

Changing minds about violence against women

F-words is a place on our blog where we share opinions on topics we care about. In Australia, violence against women is no longer regarded as a purely domestic problem. We now recognise it as a criminal justice problem, a social problem and importantly, a public health problem. Statistics for…

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13 October 2016

The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority. The first and most important element is understanding your audience….

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12 September 2016

Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow…

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