Blog

The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.

8 November 2016

Changing minds about violence against women

F-words is a place on our blog where we share opinions on topics we care about. In Australia, violence against women is no longer regarded as a purely domestic problem. We now recognise it as a criminal justice problem, a social problem and importantly, a public health problem. Statistics for…

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13 October 2016

The art and science of communicating with multicultural Victorians

It’s well understood that the key elements in any communications campaign are the audience, the message and the medium. While the same elements will guide decisions when communicating with multicultural communities, the complexity lies in the critical order of priority. The first and most important element is understanding your audience….

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12 September 2016

Flexible brands move to meet their audience

Fenton recently worked with Yarra Ranges Council to consolidate and refine their existing brand guidelines. The result was an easy to use ‘kit of parts’ consisting of the logo, colour palate and typeface. But this is just the starting point of a system for developing creative communication solutions that allow…

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3 May 2016

Video: the medium that moves with the times

A Cisco white paper predicts that by 2019, 80 per cent of all internet traffic will be video content. According to the paper, videos made up 64 per cent of internet traffic in 2014. By 2019 online video content will have increased by 16 per cent in just five years….

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7 April 2016

‘Sweet Kills’ – inducing fear or temptation?

F-words is a place on our blog where we share opinions on topics we care about. The theme for this year’s World Health Day is ‘Beat Diabetes’. According to the World Health Organisation, diabetes is expected to be the seventh leading cause of death by 2030 unless lifestyles change significantly…

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26 November 2015

The changing face of language

Language can almost be considered an organism because it is always changing. The evolution of mobile phones into smartphones has revolutionised the way we communicate in the 21st century. Using pictorial symbols for words or phrases has become second nature to new generations, with emojis centre-stage as the latest tech-driven…

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18 November 2015

Diabetes care – can you prescribe cultural sensitivity?

Icons of ethnicity

We don’t think so, but we’re convinced that much could be done to share cultural knowledge among health professionals who work with people from diabetes from culturally and linguistically diverse (CALD) backgrounds. In an earlier blog, University of Melbourne Public Health postgraduate Sorayia Noorani wrote about the project she did…

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21 October 2015

Jargon still a bitter pill for many

A new day of reckoning is upon us as communicators. A new reminder to commit to clarity and watch our words. No more utilising, away with leveraging; triage be gone. Time to drop the jargon, especially if you regularly communicate with the wider community about health. Yesterday was Drop the…

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3 September 2015

Diabetes care – the question of cultural influence

I recently completed a 12-week work placement at Fenton Communications as part of a Master of Public Health degree. During my placement I worked on a project looking at diabetes in culturally and linguistically diverse (CALD) communities. The project surveyed health professionals to see if they would value communication resources…

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10 July 2015

Lawyer-up: the rise of personal branding in the legal sector

We’re all familiar with the power of brands. Think Vegemite. Dyson. Cancer Council. We have an immediate emotional response to certain products and services – this is the heart of their brand. Many corporate lawyers work for corporations or NGOs that spend time and money building and protecting their brand…

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