The Fenton blog is a multi-author, multi-purpose playground: you’ll find thoughts on the latest issues affecting the sectors we work in, personal interest stories, and practical communication tips.
In March 2018, Women’s Health Victoria (WHV) launched 1800 MyOptions, a free statewide helpline and online information hub offering non-preferential information about contraception, pregnancy and sexual health. The objective of the helpline is to help prevent unplanned pregnancies through better-informed decisions. Fenton worked with WHV to develop the name and…
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We all know that video is ‘the medium that moves with the times’ – an effective communication tool that brings word, sound and image together to tell richer, more compelling stories. Showreels were originally short videotapes that showed examples of an actor or director’s work. Today, showreels reflect the diversity…
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In our visual designs for a new suite of Yarra Ranges Council community publications we used the expressive energy of the brave brushstroke to help engage residents and council stakeholders. Yarra Ranges Council produce a plan every four years at the beginning of the electoral term, with an Annual Report,…
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When I started at Fenton in 2008 one of my first projects was to develop a new brand and annual report for the Accounting Professional & Ethical Standards Board (APESB). The APESB is an independent organisation that sets the code of ethics and professional standards in the accounting profession. The…
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Women’s Health Victoria recently launched Counterpart, the new name and visual brand for their cancer support service, formerly known as BreaCan. Counterpart connects, supports and informs women with breast or a gynaecological cancer to live well. The new name and tagline ‘Counterpart – Women supporting women with cancer’ was developed…
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We recently finalised our designs for the newly branded and renamed Chemistry Australia, the national peak body representing members of the Australian chemistry industry. The new visual brand and name are both bold departures for the organisation. Formerly known as The Plastics and Chemicals Industries Association (PACIA), the new name…
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Our name is who we are. It’s a simple truth, but the art of naming or renaming an organisation is one of the more esoteric aspects of branding. Names dutifully carry the weight of meaning bestowed by their creators while bearing the extra load of words and actions that they…
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Fledgling start-up or corporate monolith, changing your brand is a big deal. As an organisation grows, a brand can be left hanging long past its best before date – usually because it’s beloved as a powerful emblem of hard work and success. It can be hard to admit that your…
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We often work on branding projects where there is an existing logo and our client requires a creative solution to ensure consistency across key sub brands. There are many ways in which a sub brand can be developed and the most common approach is to not dilute the existing brand…
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